Our Digital world has a significant environmental cost that is comparable to a 7th continent. As digital consumption accelerates, we need to adopt new practices to improve the sufficiency of technology and its usage.
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Global Green House Emissions
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Water Consumption
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Electricity Consumption
Why we do it?
The new Generative AI imperative is increasing the urgency of action. Did you know that an AI generated image consumes as much energy as charging a smartphone ? With GenAI, cloud datacenters are being filled with GPUs (Graphical Processing Units) at a speed that is far outpacing the cryptocurrency wave. The digital consumption trend is unsustainable. To be viable, we need to learn to do more with less, ie become frugal. The good news is that it also means less cost.
How to become frugal?
We believe that becoming frugal is a journey, requires a holistic perspective and is a state of mind. It starts at inception, right from the design of the digital solutions, and never ends. It looks at all aspects of the digital landscape, from applications to end-user devices and cloud infrastructure. It requires the vigilance of all employees.